GO MIAMI-DADE TRANSIT APPLICATION LOYALTY REWARD POLICY

1. Overview

Stars are a digital loyalty currency whereby each Star may be turned into transit service value.

Transit riders, herein referring as Consumers, engage with advertising content or offers and earn loyalty points and value in the form of Stars that they may use to subsidize or pay for transit services.

2. Star Reward Prerequisites

2.1. Consumer Registration

A Consumer must have an existing account in the Transit Agency mobile app, or if not, the Consumer must set up an account with the Transit Agency as the first step in registering for the Star loyalty program to be eligible for the Star loyalty reward and redemption.

2.2. Opt in to Star Program

Once the Consumer has a Transit Agency account and downloads Go Miami-Dade Transit Application, the Consumer may either opt in to the Star loyalty program or link an existing Star loyalty account, if for example the Consumer had previously opted in to the Star loyalty program through another Transit Agency app.

Ads will automatically be served on the Consumer’s Transit Agency app disregard of the Consumer’s Star loyalty program status.

The Transit Agency mobile app may include opting in to the Star loyalty program as part of the process of registering for a Transit Agency account to combine both registrations into a single step. Additionally, Transit Agency will provide the option for Consumers who have not yet opted in to the Star loyalty program to opt in separately.

2.3. Link Existing Star Accounts

If a Consumer has an existing Star loyalty account, the Consumer may want to link the existing account to a Transit Agency account. This may be the case if, for example, the Consumer registered with the Star loyalty program through another Transit Agency before and wants to combine their rewards from both Transit Agencies.

2.4. Consumer Profile

A Consumer may view their account profile in the Transit Agency mobile app. The account profile includes contact information such as name, e-mail address, street address, phone number, and demographic information. The Consumer may edit their profile and view their Star account balance and recent transactions.

2.5. Opt out of Star Program

A Consumer may opt out of the Star loyalty program in the Transit Agency mobile app at any time. Once the opt out is complete, the Consumer will no longer be eligible for the Star rewards, and the Consumer will forfeit all accumulated Stars. Once Stars are forfeited, the Star cannot be reinstated, but the Consumer can earn new Stars by opting in the Star program again.

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3. Loyalty Reward Management

3.1. Star Reward Options

There are four ways a Consumer can earn Stars while using the GO Miami-Dade Transit Application and/or devices:

• Video ad view
• Ad response (future product release)
• Stars awarded directly by Transit Agency
• Third party’s card-linked offer acceptance (future product release)

A Consumer will be automatically credited with Stars to their account if they take one of the above engagement actions and in such cases, they do not have to log in to their transit account in order to be credited with Stars.

3.1.1. Video Ad View

Each time a Consumer completes a video ad view, the Consumer will be awarded with Stars. A Consumer can watch a video more than one time and will be awarded with Stars for each qualified video ad view. The number of Stars awarded varies depending on the length of the video. Consumers will be able to see the number of Stars they will get for watching each video.

Each time a video ad plays continuously up to 30 seconds or a full duration of the ad of less than 30 seconds, it's counted as a view.

3.1.2. Ad Response (future product release)

Each time a Consumer completes an ad response offer, the Consumer will be awarded with Stars. An advertiser can specify a dollar amount to award in Stars for each ad response from Consumers, such as answering a survey, joining a contest, signing up for newsletters, or purchasing an item.

The number of Stars awarded for each qualified engagement action varies depending on the type of ad response. Consumers will be able to see the number of Stars they will get for each ad response.

3.1.3. Stars Awarded Directly by Transit Agency

Transit Agencies may award Stars to Consumers for various activities and allow Consumers to redeem Stars for transit tickets or other transit services offered by Transit Agency. The number of Stars awarded for each activity varies at Transit Agency’s own discretion. Consumers will be able to see the number of Stars they will get for taking each activity offered by Transit Agency.

3.1.4. Third Party’s Card-linked Offer Acceptance (future product release)

Financial services providers may award Stars to a Consumer if the Consumer accepts to link their card issued by a financial service provider with the Consumer’s transit account and/or Star account. Additionally, the Consumer may also be awarded with Stars for using their card to pay for other qualified expenses defined by the financial services providers. The number of Stars awarded for each activity varies at the financial services provider’s own discretion. Consumers will be able to see the number of Stars they will get for accepting the card-linked offer.

3.2. Star Reward Value

Each Star awarded to a Consumer has a value of US $0.005.

3.3. Star Transfer

Stars cannot be transferred from one Consumer’s Star account to another Consumer’s Star account.

3.4. Star Expiration

Consumers must remain active in the Star Loyalty Program to retain Stars they accumulate. If a Consumer’s account is inactive for twelve (12) consecutive months, that Consumer will forfeit all accumulated Stars. Once Stars are forfeited, the Stars cannot be reinstated, but Consumer can earn new Stars, unless that Consumer’s account has been deactivated.

3.5. Star Reward and Redemption Workflow

3.5.1. Star Reward Workflow

After a Consumer completes a qualified Star earning activity, the Consumer will be awarded with a set number of Stars in their Star account. The Consumer’s Star account balance will be updated accordingly, depending on the update frequency rules of Transit Agency’s mobile apps and/or devices.

3.5.2. Star Redemption Workflow

Stars may be redeemed for transit service value such as a transit card, which will be credited to the consumer’s transit account. Consumers may redeem Stars upon logging into their transit account or at a local Transit Agency’s physical booth. Consumers may NOT purchase or redeem Stars for cash.

Consumers may see their past Star transaction history, including transaction type, transaction date, transaction amount, transaction balance, transit account ID, transit redemption value, and transit redemption currency. Offering such information availability to Consumers in the apps and/or devices is at Transit Agency’s own discretion.

3.6. Consumer Star Settlement

Star credit amount should not exceed the Star Credit Limit per Transaction or Star Credit Limit per Day.

Similarly, a Consumer may redeem Stars at any time. However, the Star redemption amount should not exceed the Star Debit Limit per Transaction or Star Debit Limit per Day.

Consumers must meet a Star Redemption Minimum in their Star account in order to redeem Stars. Besides, there is a Star Redemption Increment requirement for each transaction. For example, if the Star Redemption Minimum is 500 and the Star Redemption Increment is 100, then Consumers can only redeem 500 stars, 600 stars, or 700 Stars and cannot redeem 550 Stars or 610 Stars.

3.7. Star Reward and Redemption Reporting

Star reward and redemption activities and total accumulative balance will be updated near real time.

4. Star Loyalty Reward Program Policy Disclaimers

The Star loyalty reward program and its benefits are offered at the discretion of the Miami-Dade County Department of Transportation and Public Works (DTPW) and its loyalty partners and are subject to change at any time. Consumers are responsible for being knowledgeable of the program policy and its latest updates.

The Miami-Dade County Department of Transportation and Public Works (DTPW) and its loyalty partners reserve the right to terminate the program, or modify the program policy, reward criteria, and benefits of the program with or without notice to Consumers even though such changes may affect Consumers’ reward value and benefits accumulated.

The loyalty reward program policy defines Consumer’s membership eligibility and status. the Miami-Dade County Department of Transportation and Public Works (DTPW) and its loyalty partners reserve the right to interpret and apply the policy rules and criteria.

In addition, the Miami-Dade County Department of Transportation and Public Works (DTPW) and its loyalty partners reserve the right to withdraw Star loyalty points or update Consumers’ Star loyalty balance with or without notice to a Consumer, if the Consumer is seen to have prohibited conduct against the loyalty reward program policy or if Stars are erroneously credited to a Consumer’s account.

Acronyms and Definitions of Terminology